• Campaign Management

    Formats

    - Native Article

    - Canvas

    - Native Display

    - Stories

    - Scroll-to-Play Video

    - Click-to-Play Video

  • Campaign Management

    Trafficking

    - Contextual & Audience Targeting

    - Inventory Forecasting

    - Campaign Delivery & Pacing

    - Creative Management

  • Demand Management

    Demand Technology

    - Exchanges & DSPs

    - Platform Marketplaces

    - Programmatic Marketplaces

  • Demand Management

    Demand Control

    - Ad Quality Management

    - Creative Approvals

    - Granular Demand Source Controls

  • Ad Serving System

    In-Flight

    - Creative Testing & Optimization

    - Network Performance & Yield Optimization

    - Unified Auction Between O&O and Programmatic

  • Ad Serving System

    Post-Flight

    - Interactive Custom Report Builder

    - Performance & Engagement Analytics

    - Conversion Tracking & Attribution

    - Content Audit

  • Administration

    Integration & Access

    - Account & User Management

    - Flexible Permission Model

    - Rate Card Management

    - Library of APIs

  • Administration

    Security & Trust

    - Authentication

    - Role-Based Access Control

    - Change History / Audit Trail

    - Meet Industry Compliance & Standards